I first published this as a podcast episode two years after launching Invest Like the Best. I listened back this morning and realized it’s as true now as it was back then.
Here’s what I’ve learned from hosting my podcast.
Yesterday I heard about an Appalachian Trail thru-hiker named Croatoan, or Crow for short. Crow was his trail name, which all A.T. thru-hikers carry. Importantly, you can’t give yourself a trail name. Someone else has to name you along the way. Crow’s girlfriend was named Porridge. Another hiker he encountered along the way was named Bear Wrestler. More on him soon.
Crow was a SoBo, a southbound hiker heading from Maine to Georgia. This is a far more unique route, as most thru-hikers are NoBos, hiking north. These hikers maintain a rich culture. Each wears their own trail flare and has their own trail style. They are obsessed with gear and food. They develop their own improved walking method to cover ground efficiently. Hikers typically won’t veer far off course, no more than a tenth of a mile for almost any reason. Crow once left a meaningful gift he had received by a river bed, realized it two-tenths of a mile later, and just kept moving. Two exceptions to this rule are to visit a brewery or find some homemade ice cream.
There are different types of thru-hikers. White blazers are hikers who follow the main trail, lit by the famous white blazes marking the way. Blue blazers often go a step further, exploring side trails in addition to the main trail. Green blazers smoke weed the whole time. There are other colorful ones I’ll stay away from here as they aren’t safe for work.
Apparently, you can spot an imposter in a number of ways. My favorite was that anyone wearing big, sturdy hiking books should be questioned because most thru-hikers realize quickly that they are way too heavy and opt instead for lightweight shoes. Crow had a nice pair of Altras.
This brings us back to Bear Wrestler. Around a campfire, Bear Wrestler was telling Crow and his girlfriend all about his long trail adventures and feats, but Crow noticed that Bear Wrestler was still chubby, carrying 40 pounds of fat. This is a second way to spot a potential imposter. When hiking intensely for months on end, it is impossible to keep any weight on. Bear Wrestler was clearly a yellow blazer, a type of hiker who drives between trailheads instead of hiking the entire way like the purists.
As I heard about Crow and his adventure, I was thinking about what I’ve learned across the years running my podcast. What I quickly realized is how many yellow blazers there are in the world and that at many times in my life, I too have been a yellow blazer—opting for easier but less authentic and less interesting routes. The podcast is part of a portfolio of things that I put in place in my life to try to avoid being a yellow blazer, to instead push myself to be more like a blue blazer, exploring anywhere I can.
Looking back on the incredible guests I’ve had, I realize now the common mindset that unites them, and I’d like to highlight that mindset here. Even though my guests have come from just about every conceivable background, investing and otherwise, they are all in persistent and consistent pursuit of original experience.
Now, that might sound obvious, but it’s rare to meet people whose default is to chase original experience. These people stand out quickly to me now because I can recognize freshness in them, patterns I haven’t already seen 10 other times elsewhere. I now think often: am I doing this because it’s conventional or because I’m watching what other people do? I think if you do the same exercise, you’ll be alarmed by how often the answer is “yes.”
Diving a bit deeper into these people and what unites so many of my past guests, there are four elements that I see over and over again.
The first common trait is deep curiosity. My take on curiosity after meeting all these people is that it works best in two ways: through building units of exploration and through embracing strange intersections.
When people ask me what I do, I’ll sometimes just list the actual things I do instead of a job title. So I say, "I read books, papers, and articles. I run tests on data. I have tons of individual conversations with people in nooks and crannies of the investing world. I talk to clients and prospects. I write letters and white papers." These are my units of exploration, and I expect that I’ll keep repeating each of them forever. I have no clue where that might lead, but I’m confident that through curiosity-fueled repetition, I’ll find good things.
My close friend and most frequent podcast guest Brent Beshore has looked through 12,000 business deals. Talk about repetition. I think curiosity and the interesting investing opportunities it creates, is just a set of habits. Finding the right habits, the right units, is a great start.
I also often see what I call strange intersections. Picture a Venn diagram with tiny but interesting overlaps. Some of the most intriguing things I’ve learned about live in these strange intersections.
Ali Hamed and Savneet Singh, who are partners at a firm called CoVenture, have found interesting overlap between the worlds of lending, technology, and old-world businesses. Whether it be shoe returns online or watermelons, they’ve found unique ways to lend at high rates, on unique platforms enabled by technology.
I often see people using seemingly unrelated interests, ideas, or strategies together to produce something different. I encourage everyone to think about strange ways of combining their areas of expertise and interest.
Persistence Through Randomness
The second common trait is persistence through randomness. Sometimes when I talk with people about the importance of curiosity, they say it sounds too easy and fun. The good news for the skeptics is that more often than not, it’s not fun. It is a total slog.
When I looked back recently, I found that I only finish about 1 in 7 books that I start. Even most that I finish aren’t great. Put differently. I read an incredible amount of mediocre books to find just one book that makes a difference. This happens everywhere. The vast majority of data and ideas that we investigate at O’Shaughnessy Asset Management, for example, go nowhere at all.
I think most people will agree that the journey of discovery is often tedious, filled with dead ends, and above all, totally random. My favorite example of this persistence through randomness was my conversation with Josh Wolfe, which I recommend in its entirety.
One of my favorite phrases picked up in the past two years is the Shangaan phrase Hi Ta Xi Uma, which I learned from Renias Mhlongo, one of the top trackers in Africa. It means “we will find it,” and Renias will keep muttering it when he loses his track and struggles to find the next one. Everything is hard, and usually much harder than we can fathom. All the best people I’ve met through the podcast just don’t let that stop them. They also seem to develop an awareness of this constant difficulty and just become used to it.
This second trait, persistence through randomness, is perhaps my favorite way to test for yellow blazers. There are many people in the world of business and investing who can talk extremely well. But if you keep peeling back the onion, asking more and more specific questions of a yellow blazer, you’ll find nothing original. But when you do hit on something, several layers down, that you’ve never heard before, that to me is a mark of persistent inquiry. That’s the kind of person I’m after.
The third common trait is risk management. It is tempting to view uncertainty as a sort of risk but I think that is a large mistake. All the good stuff is found in places that haven’t been mapped already. In fact, to take the idea of original experience a step further, what is common across the best people I’ve met is not just having the experiences, but then bringing some sort of order to the chaos they found in uncertainty. This isn’t risk, in my opinion. If anything, not seeking out chaos is what’s risky.
But then there are the conceivable risks - things that could go wrong that we can list ahead of time. On this front, guests are often very thoughtful, developing plans to be deployed when specific risk scenarios play out. I loved Mike Zapata’s story about the darkest night. He and his SEAL team would prepare and practice every tiny detail of a mission, creating plans for all risks, then wait to attack on the darkest night they could because even though the conditions were hardest in the dark, their preparation and risk mitigation would shine in that difficult environment.
More specific to investing, many of my guests have a clear focus on downside risk protection. Several people have told me there are common ways that things go wrong but many more unknowable reasons things go right. So, instead of predicting what will work, focus on avoiding the common pitfalls.
My favorite example again came in Africa, being told 100 times not to run when lions charged us. It is a common and known risk factor (each of our guides had been charged more than 50 times), but one that was easily mitigated. If you don’t run, the lion will stop short. If you run, it will maul and eat you. You just have to have that lesson beat into your brain a hundred times because the basic instinct, as is so often the case with investing, is to run.
For the fourth common trait, we return to our thru-hiker Crow one last time. I heard Crow’s story from my friend Bill, who picked up Crow hitchhiking to give him a quick ride into town. Bill offered to buy Crow dinner. He accepted with a huge smile, telling Bill, “wow, that is some real trail magic right there.” Trail magic is my favorite piece of lingo in the thru-hiking culture. Hikers tell endless stories about trail magic, which is what they call the acts of kindness and goodwill bestowed upon them by strangers along their journey. Food, shelter, a quick lift, a homemade cookie. Consider how incredibly positive-sum trail magic is. The givers and the receivers of the magic both come out ahead.
Despite all I’ve learned about business and investing over these two years, my favorite question to ask is still my final one in each episode about acts of kindness. Getting to hear more than 100 stories of kindness from these people has been the highlight for me and the best lesson.
Summed up, what I’ve learned from these people is to follow your own way, always. Figure out the right units of exploration, embrace strange intersections, and carefully consider what could go wrong. Rest when you need it, be dogged and aggressive when the situation calls for it, but just keep going. Do it all with respect for others and as much trail magic as you can muster.
Thanks to all the great people I’ve had on the show, and thanks to you for listening for all these years. I promise to keep this discovery process going in some way, shape, or form forever.