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Show Notes

[00:03:58] - [First question] - Overview of Jesse’s career and starting Ampush

[00:13:11] - The four components of performance marketing

[00:17:47] - Time and other variables in between impressions and revenue events

[00:23:12] - Understanding the dimensions of a business and their offering

[00:25:32] - Common misunderstandings businesses have about their marketing

[00:27:17] - Major changes in the Facebook and Google digital marketing ecosystems

[00:29:27] - Direct response marketing vs brand marketing

[00:35:08] - The importance and impact of effective messaging

[00:37:28] - The differences between good and bad conversions

[00:40:56] - Does alpha still exist, is it worth looking for, and does beta have a place

[00:43:25] - Fundamentals of a high performing marketing organization

[00:50:04] - Attention aggregators of marketing agencies

[00:50:18] - Nerdwallet - Thumbtack

[00:51:22] - Product channel fit

[00:52:11] - PebblePost

[00:53:58] - Lessons learned from working with Uber

[00:55:42] - Retention marketing

[00:57:31] - Upcoming frontiers of performance marketing

[01:01:15] - Overview of Nerdwallet

[01:03:36] - How Jesse’s time at Ampush has shaped his investment lens

[01:07:20] - Lessons from bootstrapping a business vs venture capital funding

[01:17:05] - The entrepreneurial execution loop and operating cadence

[01:29:20] - Kindest thing anyone has ever done for him