What I learned from reading Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A. J. Baime.

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[0:01] Racing was the most magnificent marketing tool the industry had ever known.

[2:42] Founders vs Managers

[3:43] Founders Podcasts on Henry Ford: #9, #26, and #80.

[4:29] The passion Enzo Ferrari had for his products

[5:50] The same broad features keep recurring over and over again/ In their detailed appearance these broad features are never twice the same.

[8:09] Steve Jobs on passion.

[12:00] Steve Jobs on building the Macintosh/ Artisans have soul in the game.

[13:05] Enzo Ferrari’s schedule at 58 years old / His early life

[17:08] Ferrari’s 3 principles for winning

[20:20] How Enzo Ferrari started his company / Racing as marketing / Ferrari’s personality and his philosophy on building a business

[24:49] Enzo Ferrari’s extreme level of dedication

[25:48] How Enzo Ferrari described his product

[26:54] How and why the Ford/Ferrari negotiations begin

[35:37] How Enzo Ferrari described the process of building a product

[38:07] The advantage founder led companies have / I made a mistake here. I said Les Miles when I meant Ken Miles. Les Miles is a football coach. Ken Miles is a race car driver.

[40:58] Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda

[42:06] Enzo Ferrari on why he doesn’t have a social life.

[42:57] You don’t understand. When I go in there, if I don’t really and truly believe I am the best in the world, I had better not go in at all.

[49:05] Enzo Ferrari played chess while everyone else was playing checkers.

[52:20] It would be a waste of life to do nothing with one’s ability.

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