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Show Notes

[00:02:55] - [First question] - What The New York Times is as a business

[00:04:35] - Snapshot of the scale of The New York Times and it’s readership

[00:08:06] - The origin story of The New York Times and becoming a national news source

[00:11:40] - How the business is distinctive being family-run for five generations

[00:15:00] - Unpacking the shift from physical to digital and how it impacted their numbers

[00:20:00] - Course correcting after the first few years of their digital strategy not succeeding as anticipated

[00:23:43] - The cost of sales and the margins of the business and growth levers

[00:27:47] - Revenue differences between advertising and subscriptions

[00:29:37] - What does their non-digital advertising business look like

[00:31:43] - The biggest levers for growing the topline and bottomline of the business

[00:35:18] - Acquiring Wirecutter & historical M&A performance

[00:37:57] - Other categories and businesses that help build a bigger audience

[00:42:00] - Differences between the Netflix and New York Times subscription models

[00:44:37] - Leaning into world events and politics

[00:48:22] - Macro factors and specific things that would lead to reaching their subscriber goal in the future

[00:51:10] - Mistakes and threats that could negatively impact their goals

[00:55:43] - Biggest lessons for builders, entrepreneurs, executives and investors

[00:58:30] - Learn more about the New York Times; Peter Kafka, Rich Greenfield, Lightshed Partners