Released April 20th, 2022
Adam Foroughi - AppLovin: Monetizing & Marketing Mobile Apps
Adam Foroughi is the CEO and co-founder of AppLovin. We cover the major components of AppLovin, how the mobile games business feeds their software platform, and the importance of staying nimble while experiencing rapid growth.
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Read our research on AppLovin's history, business model, and competitive positioning.
Robert Cantwell - Facebook: The Trillion Dollar Listing
Robert Cantwell is the founder and CIO of Upholdings. Jesse Pujji is the co-founder and CEO of Ampush. We cover how Facebook successfully navigated the transition from desktop to mobile, what drives the value of its network, and dive deep into the Facebook ad ecosystem.
Jesse Pujji - A Primer on Performance Marketing
Jesse Pujji is the Founder & CEO of Gateway X. We cover how revenue mechanics affect ad campaigns, why long sales funnels often offer the greatest opportunities for differentiation, and the various channels and strategies available for performance marketing
Ilkka Paananen - Superpowering Teams
Ilkka Paananen is the Founder and CEO of Supercell, a mobile game developer based in Finland. We cover how Supercell hires and designs teams, why they incorporate as little process as possible, and the rise of global, social games.
Standing Out in the Mobile App World with Katie Jansen, CMO of AppLovin
A primer on AppLovin's business model and how it helps game developers monetize and market their games.
Interview with Adam Foroughi of AppLovin on the Mobile Game Boom
Adam shares insights on the mobile gaming boom, the new opportunities being created by 5G, and the company's journey to profitability.
Scale and Loyalty are More Important Online than Offline
A review of why scale and loyalty matter more online than offline, creating the “winner take most dynamics” seen on the internet.
Hierarchy of Engagement, Expanded
A look at user engagement as the fuel to build an enduring billion dollar business.