Released April 8th, 2022
Jasmine Maietta - round21: Helping Athletes & Artists Build Brands
Jasmine Maietta is the founder of round21. We cover how round21 was able to collaborate with large brands so early, how she builds a digital-physical model around goods, and why it’s so important to speak the same language as your partner.
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Colossus Research
Web3 Breakdowns Research: round21
Learn about round21's founding and business model in this report prepared ahead of Eric's conversation with Jasmine.
Rohan Oza, Jason Karp - The Power of Brand
An insightful guide on building brands, their pricing power and on partnering with influencers and celebrities to turbocharge a brand
Jesse Walden - A Primer on NFTs
A conversation that covers the basics of what an NFT is, what new creative paradigms they may unlock, and where we are in the hype cycle.
Eric Golden - Bored Ape Yacht Club
Eric Golden is a former Portfolio Manager at Fidelity. We cover the Bored Ape Yacht Club in detail, use Bored Apes as a lens to understand how NFT projects are creating strong membership communities, and explore the tools projects are using to differentiate themselves.
Vinny Pujji - Peloton: Reinventing the Wheel
Vinny Pujji is a partner at Left Lane Capital. We cover Peloton’s success in creating a new fitness category, the impact of the pandemic on its financials, and why it might make sense for Peloton to build its own music label.
Matthew Futterman on Players and the Business of Sports
Hear how technology has forced sports to evolve into a major industry and made individual athletes wealthier and more culturally relevant.
The Peloton story is both a part of Jasmine’s story in founding Round21 and an example of how one company built an iconic sports brand.
Crypto Primer: Overview of the NFT sports ecosystem
Jasmine breaks down what’s going on at the intersection of sports and web3 in this talk from 2021
Nifty Corporates
Early corporate moves into NFTs and exploring what they suggest about corporate adoption of NFTs and web3 tech more broadly.
The NFL's Stance On Crypto Partnerships
Explores the decision making framework of crypto sponsorships through the lens of a major sports organization.