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Show Notes
(00:03:18) - (First question) - Forbes’ European reach, a household name in UK

(00:04:46) - Fun facts that stood out for Matt and Dom when researching Forbes
(00:10:46) - How Forbes is creating so much content
(00:15:36) - Various interesting factors involved in the consumer business
(00:19:02) - The level of independence when it comes to analysis of affiliate links and recommendations by Forbes
(00:21:21) - An example of scaling a business too quickly; the immediate takeaway from the business
(00:23:18) - Dilution of the brand and its quality
(00:29:58) - Forbes' failed acquisition deals since put up for sale
(00:32:30) - The lessons learned from researching the business
(00:33:50) - The business’ brand power amongst its target audience
(00:35:41) - "Forbes list" influence on popular culture
(00:37:27) - Reality versus propaganda
(00:38:38) - Closing thoughts