What I learned from reading Working Backwards: Insights, Stories, and Secrets from Inside Amazon by Colin Bryar and Bill Carr.

---

I'm doing a live show with Patrick O’Shaughnessy from Invest Like the Best on October 19th in New York City. Get your tickets here!

---

Sponsors:

I use EightSleep to get the best sleep of my life. Find out why EightSleep is loved by founders everywhere and get $150 off at eightsleep.com/founders/

----

Vesto makes it easy for you to invest your businesses idle cash. Schedule a demo with Vesto's founder Ben and tell him David from Founders sent you.

Here's the legal disclosures to make the lawyers happy:

Vesto Advisors, LLC (“Vesto”) is an SEC registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. More information about Vesto and our partnership can be found here

We are entitled to compensation for promoting Vesto Advisors, LLC. Accordingly, we have an incentive to endorse Vesto and its team and services. We are not current advisory clients of the Vesto.

----

Join Founders AMA

Members of Founders AMA can:

-Email me your questions directly (you get a private email address in the confirmation email)

-Promote your company to other members by including a link to your website with you question

-Unlock 40 Ask Me Anything (AMA) episodes immediately

-Listen to new Ask Me Anything (AMA) episodes every week

---

Join my free email newsletter to get my top 10 highlights from every book

---

(8:00) Principles Jeff Bezos would repeat: customer obsession, innovation, frugality, personal ownership, bias for action, high standards.

(10:30) Single threaded leadership: For each project, there is a single leader whose focus is that project and that project alone, and that leader oversees teams of people whose attention is focused on that one project.

(11:00) The best thing I did as a manager at PayPal was to make every person in the company responsible for doing just one thing. Every employee’s one thing was unique, and everyone knew I would evaluate him only on that one thing. I had started doing this just to simplify the task of managing people. But then I noticed a deeper result: defining roles reduced conflict. — Zero to One: Notes on Startups, or How to Build the Futureby Peter Thiel. (Founders #278)

(12:30) Jeff said many times: We need to eliminate communication, not encourage it. Communication is a sign of dysfunction.

(14:30) Jeff is insisted that instead of finding new and better ways to manage our dependencies, we figure out how to remove them.

(15:30) Jeff on decision making speed: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. If you wait for 90%, in most cases, you're probably being slow. Plus, either way, you need to be good at quickly recognizing and correcting bad decisions. If you're good at course correcting, being wrong may be less costly than you think, whereas being slow is going to be expensive for sure."

(16:30) The best way to fail at inventing something is by making it somebody's part-time job.

(21:00) Even though you cannot hear it, with a well-written narrative there is a massive amount of useful information that is being transferred in those 20 minutes.

(23:00) A simple tip on how to produce unique insights:

Jeff has an uncanny ability to read a narrative and consistently arrive at insights that no one else did, even though we were all reading the same narrative. After one meeting, I asked him how he was able to do that. He responded with a simple and useful tip that I have not forgotten: he assumes each sentence he reads is wrong until he can prove otherwise. He's challenging the content of the sentence, not the motive of the writer. Jeff was usually among the last to finish reading.

(26:30) Jeff wanted to know exactly what we were going to build and how it would be better for customers. To Jeff a half-baked mockup was evidence of half-baked thinking.

(27:00) Founders force the issue.

(28:00) Writing required us to be thorough and precise. We had to describe features, pricing, how the service would work, why customers would want it. Half baked thinking was harder to disguise on the written page than in PowerPoint slides.

(34:30) Failure and invention are inseparable twins.

(35:30) Working backwards exposes skill sets that your company needs but does not yet have.

(36:30) Differentiation with customers is often one of the key reasons to invent.

(44:00) To read Bezos’ shareholder letters is to get a crash course in running a high-growth internet business from someone who mastered it before any of the playbooks were written.

(46:00) The idea that Amazon, a pure e-commerce distributor of retail products made by others, would become a hardware company and make and sell its own reader device was controversial.

(46:00) If you outsource then your company doesn’t acquire those skills. Amazon wants the skills.

(54:00) Jeff wanted to build a moat around his best customers.

(58:00) We had acquired a core competency only a few other companies could match.

List of Jeff Bezos episodes to learn more:

#282 Jeff Bezos shareholder letters

#180 Jeff Bezos (Invention of a Global Empire)

#179 Jeff Bezos (Everything Store)

#155 Jeff Bezos (Invent and Wander)

#71 Jeff Bezos Shareholder Letters

#38 Space Barons

#17 Jeff Bezos (Everything Store)

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast