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Show Notes

(00:03:59) - (First question) - How she established herself as an industry insider in media

(00:03:50) - Identifying current and future key players in the media industry

(00:09:38) - The importance of time management for journalists

(00:12:24) - Breaking down the value and delivery of Axios

(00:15:26) - How she optimizes work-life balance through autonomy and time management

(00:17:08) - Why media companies should start experimenting with A.I.

(00:20:00) - The mechanics of the Axios CMS and the process behind creating their product

(00:22:29) - Verticals that are being overlooked by media companies

(00:25:08) - How she leverages the reach of her newsletter to promote niche offerings

(00:30:22) - Media brands that she admires for their focus on helping professionals

(00:32:32) - The unifying themes in the media industry

(00:36:20) - Lessons learned about funding new media businesses

(00:38:28) - Why brand trust will be crucial in the era of A.I.-powered commerce

(00:40:37) - The impact of personal brands associating with authoritative media companies

(00:43:03) - How brands should navigate social media as a marketing tool

(00:45:19) - Her perspective on the power of LinkedIn as a social media channel

(00:46:48) - What success in the media industry looks like to her

(00:48:11) - The importance of email open rates in maintaining relationships with advertisers

(00:49:28) - Comparing so-called conceptual scoops and traditional scoops in journalism

(00:52:19) - How major American social media platforms are enhancing their news delivery

(00:55:56) - Debrief