Released June 23rd, 2021
Founder's Field Guide
Will Ahmed - Optimizing Human Performance
Will Ahmed is the founder of fitness wearable company, WHOOP. We cover how his own backstory ties into the founding of WHOOP, the key design decisions they made in the ultra-competitive wearables market, and how the company grew slowly before inflecting in recent years.
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Vinny Pujji - Calm: The Sleeping Giant
Vinny Pujji is a partner at Left Lane Capital. We cover how Calm used data to unlock a non-obvious source of demand, how the upfront subscription cost has allowed for pure operational focus, and what the competitive landscape looks like moving ahead.
Matteo Franceschetti - Modernizing Sleep
Matteo Franceschetti is the founder and CEO of Eight Sleep, a smart mattress company. We cover which biometrics matter, how hard it is to start a hardware company and launch manufacturing overseas, and the massive potential for preventative health companies.
Joe McLean - How to be a Pro's Pro
Joe is the founder of Intersect Capital, providing financial advisory services to a variety of clients, including a number of NBA players. We cover the process of setting high standards early on, the concept of a Pro's Pro, and common mistakes people tend to make with money.
World No. 1 Golfer Rory McIlroy talks performance, training & sleep
Will Ahmed interviews Rory McIlroy about his career, what drives him, and the ways he believes WHOOP has improved his performance.
The hyperquantified athlete: Technology, measurement, and the business of sports
Insight into how tech for measuring athletes’ health and performance is transforming how they train, compete, and manage their careers.
WHOOP, Inc.: Digital Entrepreneurship During the Covid-19 Pandemic
A case study on Whoop that covers its business model and how it responded to challenges brought about by the pandemic.
The Whoop Strap 3.0 Is The Fitness Personal Trainer You Need For 2021
An overview of the Whoop Strap 3.0 detailing its design, how it works, and how it compares to other fitness trackers.
Can Big Data Solve Human Fitness? A Conversation With WHOOP Founder Will Ahmed
A discussion about sleep, technology, data privacy, the impact of Covid-19 Pandemic on the health industry, and the future of wearable tech.
Shoe Dog: A memoir By The Creator Of Nike
Nike founder, Phil Knight, shares the fascinating story behind Nike's inception, development, and hurdles they cleared along the way.