This podcast is sponsored by:

The CFA Institute. The CFA Institute is the global association of investment professionals whose mission is to lead the investment profession by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society. CFA Institute serves a global community of investment professionals working to build an investment industry where investors' interests come first, financial markets function at their best, and economies grow. The Chartered Financial Analyst credential is the most respected and recognized investment management designation in the world. The views expressed in this podcast do not necessarily represent the views of the CFA Institute.

Show Notes:

[00:02:54] – A quick introduction and why David is so well known throughout Canada

[00:04:38] – David is asked to explain how he got involved with Jim O’Shaughnessy at the Royal Bank

[00:06:40] – Genesis of the Wealthy Barber and how David got interested in finance and investing

[00:12:04] – A look at his video course on how to write and market content

[00:13:30] – How do you know when to stick with a product

[00:15:18] – What was the decision to self-publish

[00:18:20] – Why you need to pay more attention to the dedication page in a book and move it to the back

[00:19:44] – Why forewords in a book are a waste

[00:22:01] – The importance of listening to your readers to create a product they want

[00:23:00] – How the combination of human instinct with data can help to create more successful products

[00:23:59] – Why did he choose to write on financial planning

[00:25:26] – How did David transition his thinking once he started to make real money

[00:29:01] – It seems like boring investments tend to do well over time

[00:30:23] – David’s investing philosophy over his lifetime

[00:31:44] – Exploring the due diligence of investing in a stock

[00:36:16] – Most interesting things David learned about Mongolian gold exploration

[00:39:09] – How David got involved in Dragon Den’s

[00:42:17] – The process behind picking a company to invest in from the show

[00:44:44] – Looking at permanent investing and how David continues to invest in small businesses outside of the show and what he looks for in making those decisions

[00:47:14] – What were the negative screens when checking out a business

[00:50:04] – The importance of smart marketing when selling a product or service

[00:53:54] – The practice of writing a good intro for everything you do as an exercise in determining if an idea has potential

[00:58:41] – What does David do with a bad book

[01:00:22] – How Patrick discovers new books to read

[01:01:56] – People are paying less attention to Amazon reviews

[01:03:20] – The power of brand as credibility in media suggestions

[01:06:54] – How publishers are impacting the length of books

[01:07:52] – Exploring the impact of books all being the same price

[01:09:39] – Shifting to fintech and where David fits into that space

[01:15:46] – The shift to passive investing

[01:19:26] – David gets Patrick to clarify his investing process and strategy

[01:25:56] – Has David ever thought about operating a business as a founder

[01:28:35] – David’s most memorable day in his career

[01:33:43] – Kindest thing anyone has ever done for David