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Show Notes

[00:02:40] – (First question) – A look at the history of ketchup

[00:05:16] – The milestones of ketchup’s history in the US

[00:10:26] – What were the early days like to compete in a market where the leaders have such a stronghold on the consumer

[00:13:03] – A ketchup party to survey users

[00:14:41] – Effective ways to negotiate

[00:16:32] – How may stages were there in the early products

[00:19:04] – A look at kaizen and what it means to Scott

[00:20:38] – Scandinavian business principles that they bring to the company

[00:23:40] – As the company has grown, has Scott seen downsides to the stakeholder model especially when competing against larger companies that use the shareholder model

[00:28:19] – How did they use outside capital in getting started

[00:31:07] – What was the most memorable story from the early days of disrupting this legacy industry, especially as it relates to the sales of this product

[00:33:58] – How do you create trust and show the benefits of your product in sales

[00:37:48] – How culture started for the company, how it’s shifted since then and what competitive advantage the right culture creates

[00:41:47] – Some of the best outcomes are the result of mindset and culture

[00:43:28] – What new frontiers is Scott and the company looking at today

[00:46:53] – How often has Scott had to course correct and continue down the path of the unknown

[00:49:28] – Kindest thing anyone has done for Scott outside of the company

[00:51:41] – The power of giving and how it will bring large returns, especially when you don’t expect them as part of the giving

[00:55:37] – Look at Scott’s decision to bike around Asia and what he experienced during that time

[01:02:49] – Best advice for someone in their early 20’s