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Show Notes

[00:01:57] - [First question] - A background sketch of his early career in the digital world working with Starbucks

[00:03:47] - How Starbucks felt about moving to digital back in 2008

[00:06:25] - The vision to turn a coffee company into a tech platform company

[00:08:55] - Moments where they felt they were pushing the edge of what digital could be

[00:11:04] - Going from digitizing Starbucks to stepping into the crypto space

[00:16:33] - Consumer brand loyalty is a quid pro quo and loyalty program economic tuning

[00:19:09] - Early thoughts on consumer brand loyalty and NFTs colliding

[00:22:23] - The initial reactions to an augmented loyalty program

[00:23:55] - What Starbucks Odyssey is and what they plan to do with it

[00:26:29] - The ideal customer that Starbucks Odyssey is designed for

[00:28:29] - Why use a blockchain for Odyssey instead of a central database

[00:31:20] - Big brands concerns about moving their customers onto public blockchains

[00:34:37] - Competitive brand perceptions in a memetic sense

[00:35:45] - Other exciting projects he’s working on currently

[00:37:25] - A good example of collaboration that benefited the customer

[00:39:29] - What’s he’s most excited to see built over the next six months and six years