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Show Notes

[00:03:40] - [First question] - What is cannabis and the current size of the industry today

[00:05:44] - Differentiating between THC and CBD

[00:06:46] - Whether or not the whole market is growing writ large

[00:08:08] - The history of cannabis, the changing legal landscape, and key players today

[00:10:51] - What the argument was for making cannabis a schedule 1 narcotic

[00:11:48] - Is cannabis addictive, objectively speaking?

[00:13:27] - The differing levels of when cannabis is or isn’t legal

[00:14:05] - Overview of the value chain involved in getting cannabis to a dispensary

[00:15:18] - What an MSO is, how their operations work, and the marketplace today

[00:20:31] - Regulatory catalysts that would allow this market to thrive

[00:23:19] - The income statement of an MSO, their expenses, and how they differ from traditional businesses

[00:26:44] - Different business models for MSOs depending on their geography

[00:29:31] - How the economics of MSOs compare to mom and pop shops

[00:31:30] - Normalizing margins and incentives to compete on price or participate in discount wars

[00:33:48] - D2C, mobile-first, and delivery trends influencing distribution

[00:35:53] - Whether or not cannabis is considered perishable

[00:36:43] - How the finance industry is evolving around cannabis

[00:38:44] - The role COVID played in helping the cannabis industry grow

[00:41:03] - Will cannabis see a pullback in public interest as the world returns to normal

[00:42:25] - Form factors to consider as the industry shifts from medical to mature markets

[00:44:20] - What will have to happen for the cannabis market to excel in the coming decade

[00:47:07] - How M&A might play out as the market continues to evolve

[00:49:06] - Lessons for builders when it comes to the cannabis industry

[00:51:54] - Learn more about the cannabis industry; marijuanamoment.net