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Show Notes

[00:02:36] - [First question] - Origins of the Eight Sleep business

[00:03:21] - Designing and testing the original product

[00:04:17] - Goal of the product

[00:05:19] - How temperature can improve sleep

[00:06:28] - Accuracy of the sensors in this product

[00:08:30] - Valuable inputs for health that they measure, HRV (heart rate variability)

[00:09:59] - Amount of research on the variables they measure and impact on health

[00:11:45] - Hardest data for them to measure in their mattress

[00:14:03] - Early challenges to launching the business

[00:15:27] - Lessons from the early manufacturing process

[00:16:50] - Working through the potential business models

[00:17:56] - Goal of less sleep and reducing light sleep

[00:19:45] - Behavior changes he’s made as a result of understanding his sleep more

[00:21:08] - How alcohol/caffeine impacts sleep

[00:22:01] - How food impacts sleep

[00:23:01] - Why glucose spikes are bad for sleep

[00:23:40] - Challenges in the business after the crowdfunding stage

[00:25:34] - Marketing lessons from a high price point and infrequently purchased product

[00:26:42] - Most exciting day in the researching phase

[00:27:48] - Turning an infrequent purchase into a frequent sale

[00:28:54] - What it’s like to work with his wife

[00:30:03] - Future of the quantified self-movement

[00:31:23] - The hardest challenge in the business

[00:32:13] - Most valuable things he’s learned as a fan of Formula 1 racing

[00:33:41] - Future of the mattress business

[00:35:28] - Other businesses he has learned from

[00:36:40] - Lessons from the data part of the business

[00:38:26] - Collecting more data from their customers without being intrusive

[00:39:56] - What he’s learned through Apple Health

[00:41:39] - What has him excited for the long term future of Eight Sleep

[00:42:32] - Kindest thing anyone has done for him